“WIN a NEW SAMSUNG S3! Use K300 on Airtel Internet a week. Use more to increase your chances of winning.”
This is an sms I have received a couple of times over the past few weeks from my mobile operator. I love a good competition and by Malawian standard this is one. What I find difficult to understand though is why Airtel would want us to access internet at just over K4 per Mb when they could encourage us to purchase bundles which will cost us anywhere K3.33 to K1.20 per mb depending on the bundle size.
Some may argue they want to make more money off unsuspecting customers who have never heard about bundles, and there are plenty ignorant ones out there. But I would argue that by promoting bundles firstly they are helping their customers save, one ingredient for a happy and loyal customer. Secondly they would most likely get more customers because according to my research Airtel Data Bundles are amongst the cheaper internet options available. Thirdly they will be taking more cash from more customers for bigger (monthly) bundles which I think should make for better cash flow.
But then again, Airtel has their reasons for not promoting bundles. That now leaves me in a dilemma as to how to access internet – bundleless or bundles. Because the reviews of that Samsung are gooood!
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