Mobile operator TNM has ruffled some feathers at competitor Zain Malawi by broadcasting SMS's on it network promoting it's reduced international calling rates. I am not sure if this was part of a publicity stunt but it was definitely not a well thought of move for two good reasons.
Firstly I doubt Zain would be happy with a direct competitor conducting a PR campaign on it's network. And then to do it with out their permission was a sure way to get them in hot water. Unali mtopola weniweni!
Secondly, as stated in Zain's press release, it was a move that did not please many customers as it was a clear cut case of spam. There are also questions being raised as to how TNM obtained or generated the phone numbers. TNM could have generated the numbers in one or two different ethical and absolutely legal ways. However the way they used those numbers is the bone of contention here.
It will be interesting to see how this all plays out and what measures big brother MACRA will take to protect the consumer in future. Whatever the case it has a left someone looking not very clever.
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